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Step by step appraisal
There are three parties responsible for developing an employee:
- the employee - who needs to take charge of his/her career
- the manager - whose role is to guide and support, giving feedback, helping set
development objectives which should improve performance of both the employee and
the business
- the business - which should provide a system for employee development,
a structure which affords opportunities and a culture which supports individuals' success.
There is no legal requirement to carry out appraisals! However, they can be a great
way of motivating and retaining your employees and improving the ways in which they
do their jobs.
Our guide will:
- help you to set targets and provide direction for your employees, to improve
their performance and ensure they understand how they contribute to the
organisation's performance and objectives
- help you to motivate and retain your employees - many people change jobs
because they feel frustrated that they are not being developed, have nowhere to go
and are rarely given feedback
- allow you to have structured and specific discussions regarding your employees'
performance
- help you treat your staff fairly and consistently in supporting their training and
development needs.
Wherever possible, the appraisal should be carried out by the employee's
immediate line manager as he/she is the person most likely to have the greatest
knowledge of the employee's performance.
You do need to be mindful of the legal requirements and good practice
relating to equal opportunities and diversity . In essence,
you need to treat all employees fairly, consistently and objectively.
We will take you through the following essential steps to effective appraisal:
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Agree a date, time and location for the appraisal discussion.
- There is merit in having a cycle for appraisals - at least annually, but a lot
changes in a year, so quarterly or six monthly is recommended, to review how
employees are working towards their objectives, help coach them back on track
or revisit the objectives if the business has changed direction.
- Allow plenty of time. A rough guideline would be 2-4 hours for someone
doing a reasonably complex job, otherwise 1.5-2 hours. Make sure that the
meeting will not be interrupted. If you have a busy office, go somewhere else,
take the phone off the hook and switch off your mobile.
- Don't cancel the meeting unless it is absolutely necessary. Re-arranging it
because you need to get your paperwork up to date will give the impression that
you value your paperwork more than your employee's work.
Print three copies of the appraisal form  .
- Give one copy to the employee so he/she can prepare for the discussion.
- Use one copy for your preparation.
- Use the third copy to record the outcome of the appraisal discussion.
Alternatively, let the employee complete the form outlining how he/she believes
he/she has performed during the period, send it to you for you to consider in advance,
then you come together to review during the appraisal meeting and end up with a
combined review document, which you both sign.
Do your preparation:
- Make some notes
One way to prepare for an appraisal meeting is to gather evidence
throughout the period - every time someone does something really good make
a note of it in a diary or specific file (as well as praising the employee of course).
Throw in papers, such as thanks from co-workers or customers into a performance file, so that
you have the evidence to hand when you come to have the discussion. Other
things to add in are evaluation forms from training courses, project reports etc.
It can be a great prompt! Encourage employees to do the same. Once the
review is complete, the documents can be discarded, as they do not form part
of the personnel file.
- Consider achievements over the whole period
As well as stating objectives met, include any shortcomings and reasons,
anything done in addition to the main job role. It's always easier to pick up on
non-achievements but make sure you document positive actions too.
- Plan your feedback - both positive and constructive suggestions
Have examples ready and be specific eg "I witnessed you do this" and (a)
"it's clear this is a key strength of yours. I think we can develop it in this way" or
(b) "this was not of the required standard, and I suggest we address it this way".
Following on from strengths to be built upon, consider what development the
employee needs. If possible, measure this against the competencies used within
your business, so that there is a clear link between recruitment, performance
management and development.
- Think about future objectives
This is your opportunity to ensure that objectives are set in line with your
business goals. So often objectives have no link to
business strategy and whilst this is sometimes difficult
to see in all jobs, there will always be something the employee can influence, so
think carefully about this.
Set goals that are attainable - these should be stretching enough to motivate
but not impossible to achieve. Wherever possible, have timescales to achieve the
objectives and ensure you can measure these. How will you know if they are
achieved if they cannot be measured? For example: "increase
customer satisfaction" is not
measurable, but "reduce customer complaints by 20% in
six months" is.
Make sure that some of the objectives you set are related to how the job is
done. There are many examples of employees achieving a financial objective,
but the way they went about it may leave a lot to be desired, eg upsetting
colleagues, abusing the discount system etc. And don't forget to take into
account management skills when appraising your managers!
You may wish to also consider succession planning - take the opportunity to
consider and discuss future roles and responsibilities, these should link into
development needs.
- Get feedback
If relevant ask others for feedback
eg customers/clients of the appraisee. If the employee works in a supporting role
(eg HR, IT, finance), then you may wish to get input from the managers who use these services.
However, if you do this, you should advise
the employee in advance, to ensure this is seen positively and not as an exercise
to gather evidence against him/her.
Conduct the appraisal, using the following structure:
- Open the meeting:
- Clarify time allocated.
- Check that the appraisee has done his/her preparation.
- Explain the format and the importance of carrying out reviews.
- Suggest that the appraisee should make a few notes.
- Complete the
appraisal form
either during or at the end of the discussion.
- Review:
- Review the period (year/half year/quarter) to date.
- Ask the appraisee to give his/her assessment first.
- Add your feedback and that from others if relevant.Think carefully
about what feedback and observations you can share which will help the
appraisee to develop and learn. Be as specific as you can.
- Focus both on what's gone well and what could have gone better -
'What did you learn from that?' 'What would you do differently next time?'
- If your appraisal scheme requires this, then agree an overall
performance rating for the period.
(Research shows that some employees would like to have their
rating before the feedback, suggesting they may not concentrate on what
you have to say if the rating is given during the meeting as they are
pre-empting their "score" - this may not work for all discussions and you
may choose to tailor this to each individual.)
- Look to the future:
Look to the future and agree key objectives. Again, ask the appraisee to
give his/her views first. Explain to the employee how his/her objectives link with
those of the organisation so that he/she can understand the required contribution.
With the employee leading the discussion, explore his/her career development
plans (if any) and what training and development is required.
- Get feedback:
This is a great opportunity for you to ask for feedback from the employee:
'What can I do differently to help you in your job?' It can also be a good time to
generally discuss underlying issues and how things are going, clarifying whether,
from both sides of the situation, expectations are being met.
- Close:
Summarise, agree actions and date of next appraisal, and close.
Complete the
appraisal form 
and ensure that it is signed off by both parties and (if relevant) the appraiser's manager.
The process is not about completing the form, it's about continually developing and
improving the performance of your employees. Ensure, therefore, that what is agreed
is actioned.
- The appraisal is a unique opportunity to have a detailed discussion about the
individual - how he/she is doing, where he/she is going, what support and
development is needed to enable him/her to be even better at the job. Where it is
difficult to hold uninterrupted conversations on site, or to maintain confidentiality it
may be a good idea to hold the discussion off site.
- Listen! Use open questions to clarify the feedback.
- Show that you own the feedback you are giving - "I feel....." "I think....." - and
not "they have asked me to tell you this but I don't really agree with it". If you don't
agree, then don't discuss it, unless you are able to support the feedback objectively.
- Preparation is important - you will only get out what you put in!
- Do not 'store up' feedback for the appraisal discussion - there should be no
surprises!
The appraisal is the opportunity to summarise things that you have addressed
throughout the year. However, as each issue arises, you should take the earliest
opportunity to discuss and address it. Usually, a discussion and a way forward can
be agreed but very occasionally, this will not be possible and you will need to
progress to the disciplinary procedure . See separate guide on
handling poor performers 
- Don't forget that appraisals are NOT about filling in a form. They ARE about
having a detailed discussion about the individual, which is followed up with actions to
develop him/her and improve his/her performance at work.
That said, it is important to have a written record of the discussion documenting
any shortfalls in performance, as further action cannot easily be taken if not recorded.
On a more positive note, reward significant achievements!
- The first review is always the most difficult, as there is no starting point, so get this
done within three months of the employee taking up the job, using the objectives and
development plan that you set at induction and observations made during the
employment so far.
- Have you considered 360 degree appraisal? This is an additional tool, which can be
used by the employee to gain feedback from his/her manager, peers and direct reports.
It can be as simple as asking for key achievements over the period, three main
strengths, and three main areas for development. There are more complex tools but
they are quite expensive, so this can provide a basic understanding of colleagues'
perceptions. You may not always hear what you want to hear but it certainly gives
food for thought!
- Ratings must link directly with behaviours observed and advised.
You cannot take action on performance - outstanding or problematic -
without well-documented appraisal discussions and ratings.
Errors to avoid:
- Halo/horn effect:
If someone does a really excellent job on one occasion, especially recently, it is
easy for this to cloud your judgement and result in the person receiving a high rating,
even though, if you look at his/her performance throughout the rest of the year, this
was perhaps fine but not outstanding. This is known as the "halo effect".
Alternatively, if an employee has made a major error or upset someone
significantly, yet his/her performance has exceeded the requirements of the job for the
rest of the year, you may be tempted to mark them lower. This is known as the "horn
effect".
- Negative/positive leniency:
The appraisal process can be just as daunting for the manager as well as the
appraisee. Therefore some managers are tempted to give everyone a high rating to
avoid "rocking the boat". This is "positive leniency" and it is never a good idea - giving
a high rating when someone is not outstanding may make them feel good at the
review, but it will not help you to fairly manage your team. Those who have genuinely
put in the extra effort and achieved high targets will become disillusioned that they
are receiving no recognition for it.
The reverse, "negative leniency", is where a manager feels no-one ever reaches
the goals that are set for them and therefore marks everyone down. This can have a
similar effect to positive leniency by reducing morale as employees feel they are never
going to achieve their goals. In such a situation, if you genuinely feel that standards
are not being achieved, review the goals you set - are they realistic and measurable?
Did the employee buy into them? Are you encouraging your staff and providing them
with the resources required to achieve?
- Central tendancy:
This occurs where a manager does not want to upset anyone and have to
discuss shortfalls, or rate someone high, which might upset the rest of the team.
As with the examples above, this will not help to motivate the team.
- Insufficient Information:
It is important to gather as much information as you can from other sources
(see guidance above) rather than relying on your own personal experience with that
employee - there may be situations that this person has handled excellently, of which
you are not aware (although it is hoped that someone would bring this to your
attention!), conversely they may have made an error which was not brought to your
attention at the time but needs to be addressed.
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